You’ve never seen the inside of a coffee shop.
But when it comes to buying a cup of joe, there’s only one rule: Buy it in a shop that makes it.
“The reason we’re here is to make sure we’re getting the best possible product,” said Laura Jones, a retail analyst with market research firm Euromonitor International.
“We’re a little more conservative in terms of where we buy our coffee, and I think people can see the differences.”
Al Jazeera’s Laura Jones in Florence, Italy, said she has not had a single customer complain about her coffee taste.
“When you walk into a shop, it’s very quiet,” she said.
“You get in and there’s a small group of people, and then the line goes out, and the queue gets longer.”
“I don’t know what it is, but it’s just very quiet.”
Jones is a fan of the trendy cafe-based cafes in Venice, the Italian capital.
“Venice is very, very trendy,” she added.
“I really like the cafés there, and they have the best coffee, so I think it’s a really good place to buy coffee.”
She says people often ask her what’s the difference between buying coffee at a cafe and at a coffee-shop, so she tells them she’s just going to walk into the cafe and buy it.
It’s an easy choice for her.
“It’s easier to buy in a cafe than a coffee house,” she explained.
“And it’s not so expensive.”
But Jones says it’s important to choose a cafe that makes the best product, even if it’s only available for a limited time.
“If I’m buying a latte at a shop and I’ve got to wait 30 minutes, I don’t want to wait that long,” she explains.
“If I’ve just got to have a latka and a coffee, I’m going to go for it.”
A good way to check the quality of a shop is to try one out for yourself.
“The more experience you have, the more comfortable you are,” Jones said.